Samsung CTC pushed a state-of-the art interface highlighting a seamless navigation through the complexity and richness of the content. The mechanism of the website is based on vertical parallel banners whereby each corresponds to a category. Users can navigate within each banner vertically to explore the different products and any additional information such as offers & awards. Creative adaptation of the global guidelines pushes the “human feel” to the overall website while keeping the products at the center of the platform. The interface of the landing pages used the latest html syntax to create an animated website with responsive plugins which ultimately makes viewing the website on all devices smooth and user-friendly.