Taanayel Les Fermes was founded upon the philosophy of Pure at heart. Upon this, they started providing the Lebanese consumers with the purest dairy products, made from 100% natural milk with no additives or preservatives. Through the years, Taanayel went on to develop a premium ice cream line under the title of “Les Glaces”. With Cleartag, the ice cream line was taken into digital form in order to inform the consumers about the premium quality of the product & the different aspects and facts. For that reason, the privilege club was developed & users on the Facebook page where awarded with daily premium ice cream goodie bags, 3 people were awarded with gold coins and a lucky couple had the chance to experience ice cream in Rome, Italy.