To help raise awareness about road safety, Touch Lebanon launched the “Whistle and Drive” campaign. The campaign highlights the importance of joining forces together as one community to stand for a cause by asking users to digitally sign-up for a petition to no longer text & drive. Upon completing the petition, users were then asked to proceed to play the Facebook game. Through the Facebook game, users were challenged to complete different levels that had various routes and goals. Each route and goal varied based on time, speed and the number of obstacles that needed to be avoided. The obstacles were in the form of text messages that popped-up, making it difficult for the user to complete the level.