Archive for category online advertising
Frank D’Angelo a contributor to Advertising Age, a story about the first banner ads on the web.
On October 27, 1994 the first big corporate advertising campaign was launched on hotwired.com.
This is a screenshot of the hotwired.com homepage in October 94:
The original campaign included 6 companies, including AT&T, Volvo, MCI, and Club Med. This the banner of AT&T, which generated 78% click through rate!
The online advertising industry is 24 billion dollar business and evolved from ugly banners to rollover banners and multimedia advertising.