Archive for category Online Marketing
The end goal of any SEO project is to drive targeted visitors that will convert to customers, by placing the website on top of search engines results for relevant and popular keywords.
To reach this goal, the website will go through 3 phases during the SEO process:
The first milestone is to get the website indexed in the top search engines, especially Google, Bing and Yahoo. (Yahoo’s results will be pulled from Bing soon).
It is important to get all/most of the website’s pages indexed, because each one could represent an entry point to your website.
To know how many of your web pages are indexed in Google, you can use the site operator:
Ranking for the right keywords is the core of SEO, because most people will not go beyond the first 3 pages of search results.
Every page on your website could be optimized to rank on first page. Top ranking in search engines could take a bit of time.
Basically, it depends on your domain/page authority rank, how competitive is the search term, what resources do you have, and what you are doing.
The bottom line of SEO is to drive targeted traffic to your website, therefore it is almost worthless to rank for the wrong keywords, which are too general or too narrow and unpopular.
Optimizing your website’s meta descriptions and rich snippets could increase the click through rates to your website from the search results pages.
Of course, it is essential to engage and retain your website visitors, but this for another post.
If you’d like to improve your search engine ranking, ask about our SEO services.
Facebook announced that it has reached 500 million members, and to celebrate it, they launched a new application called “Facebook Stories”.
The new application allows people to share their own stories and read hundreds of others, categorized by themes and locations.
Click on the image above if you would like to share your story.
Facebook in Arab World
Google Caffeine is an update to Google’s infrastructure and architecture.
Google announced on Tuesday, the completion of their new indexing system called Caffeine, which provides 50 percent fresher results for web searches than the last index.
They opened up a preview of the Caffeine update in August of 2009, where people could test it and compare the results to their index.
The Google Caffeine Update was needed for three main reasons:
- The amount of content and number of web documents is growing phenomenally in all languages.
- The web pages are getting richer and more complex with videos, images, applications and rich data formats.
- The “need for speed” with real time updates, fresh content and live news.
Plus the popularity rise of vertical searches and non-textual content.
The image below illustrates how Google’s old indexing system worked compared to Caffeine:
“Our old index had several layers, some of which were refreshed at a faster rate than others; the main layer would update every couple of weeks. To refresh a layer of the old index, we would analyze the entire web, which meant there was a significant delay between when we found a page and made it available to you.
With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally. As we find new pages, or new information on existing pages, we can add these straight to the index. That means you can find fresher information than ever before — no matter when or where it was published.”
Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day.
So basically, Google’s Caffeine will crawl and index your newly published pages faster than before.
If you would like to know how Google Caffeine might affect your website, contact us to discuss our SEO services.
How Google Works:
In keeping with their mission to promote a democratic face of fashion, Benetton, the fashion brand, is on the look our for fresh faces to be a part of their upcoming campaign. With the help of augmented reality, Benetton has taken its model search online.
The online global casting call, titled, “It’s My Time,” encourages Benetton enthusiasts and aspiring models to use augmented reality technology to become part of the pioneering campaign. Interested contestants log onto www.casting.benetton.com, print a page that has an online graphic code, hold the code up to their webcam, and are then transported into an animated video with moving images of models.
Of the 100 contestants who receive the most votes, 20 will be selected to fly to New York city to be part of a fashion shoot, as well as 200 Euro Benetton shopping spree.
This Benetton campaign is a brilliant example of how AR technology can connect you with your target consumers and exponentially enhance your brand.
See the campaign for yourself! Click here.