SEO

The 3 Phases of a website during the SEO process:

The end goal of any SEO project is to drive targeted visitors that will convert to customers, by placing the website on top of search engines results for relevant and popular keywords. To reach this goal, the website will go through 3 phases during the SEO process: 1.Indexed: The first milestone is to get the…

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Google with Caffeine

Google Caffeine is an update to Google’s infrastructure and architecture. Google announced on Tuesday, the completion of their new indexing system called Caffeine, which provides 50 percent fresher results for web searches than the last index. They opened up a preview of the Caffeine update in August of 2009, where people could test it and…

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How Search Engines work:

Search engines have a 4 steps process for their operation: 1.    Crawling the Web: search engines run automatic programs, called “bots”,” spiders or crawlers. They follow the hyperlinks from one page to another. 2.    Indexing Documents: once the document has been crawled, it might get indexed and stored in the search engines database. There are…

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White hat SEO vs. Black hat SEO

Like any profession or service, SEO has certain ethics or rules that must be adhered to. Experts divide the SEO practice between White hat SEO and Black hat SEO.  White hat SEO professionals understand search engine algorithms, and comply with their guidelines to make your websites search engine friendly.  Black hat SEO professional understand the…

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