- SEO (Search Engine Optimization) is the practice of optimizing your web pages to get higher ranking in search engines.
- SEO will increase the amount of targeted traffic driven to your website by putting it in front of visitors looking for your products and services.
- An SEO plan starts with keyword research to discover the related keywords that will drive targeted traffic.
- SEO is an ongoing process and not just one time shot.
- SEO has two folds: on-page optimization and off-page optimization.