1.   Blogging is considered one of the most effective lead generation tools.
2.    Search engines love fresh content and a continually updated blog can help increase your search engine ranking.
3.    Blogging is an easy way to engage your clients and communicate with them.
4.    Blogging gives your company a human voice.
5.    A blog can serve as media platform that is continually updated with news about your company, upcoming events, and press releases.
6.    Having a company blog allows you to reach a wide audience and cross-promote your website.
7.    Blogging enables you to share knowledge with your clients and staff.

A corporate blog should not only be an advertising space for your products and services. A blog should act as a  two way communication channel, which helps your company join the conversation, engage your clients, and provide them with valuable information regarding your company.