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Google Analytics Overview: Part 1



What is Google Analytics?

Google Analytics is a service from Google that generates statistics about your website or blog

The service provides a tracking code to implement on your web pages. After 24 hours of installing the code, you will be able to see detailed statistics about your website.

Google Analytics will help you better understand your visitors’ trends and behavior, your website/blog performance and build on this data to achieve your business goals.

Google Analytics Overview

The Site Usage overview shows:

  • Total number of visits, Pageviews and the average number of pages per visit.
  • The Bounce Rate: the percentage of users who visit the website and leave directly from the home page, without checking other pages on the site. This is an important key indicator of website performance, however, it might not be very useful in full Flash websites or blogs.
  • Average Time on Site: this can be an indicator of your website “stickiness” and usefulness for your visitors.

Google Analytics will show more detailed statistics and custom reports. The statistics are divided into 4 categories:

•    Visitors Details:

  • Map Overlay: showing the top countries and cities of the visitors

Top Countries

  • New vs Returning: number of new visitors can be an indicator of your online marketing performance, and number of returning visitors is an indicator of your website usefulness.
  • Languages: the preferred language that users have configured on their computer.
  • Visitor trending: includes statistics about absolute unique visitors, visits,pageviews, time on site, and bounce rate.
  • Visitor Loyalty: details about visitors loyalty, recency and time on site, these can show you the level of engagement of your visitors with your website.
  • Browser Capabilities: will show you the browser,operating system, screen resolution, Java and Flash support.
  • Network properties: will display information on  network locations, hostnames and connection speed.

    • The upcoming posts will explain in details the other 3 sections of Google Analytics:


    •    Traffic Sources
    •    Content
    •    Goals

    If you need to implement and configure Google Analytics, please get in touch.

    If you have any feedback or questions on the topic or the post, please share your comments.

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    This entry was posted on August 18, 2009, 3:04 pm and is filed under Online Marketing. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

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