Traffic Sources:

The traffic sources are divided into 4 categories:

Direct Traffic: users who typed your website URL in their browser

Referring Sites: which links on which sites are driving visitors to your website

Search Engines: will show you the top search engines and keywords that send traffic to your website.

Other: refers to online advertising campaigns.

Each of these reports will show you details on number of visits, pageviews, time on site, and conversion rate if you have setup goals.

This will help you understand which of your online marketing and advertising campaigns is delivering the best results.

Top Content

This section will show you the most visited pages on your website plus details on entrance and exit paths and navigation summaries.

These statistics will help you discover:

• What is important for your visitors
• The hot navigation spots on your website.

So, if a topic is very popular on your website, you might considering adding more related content to keep your visitors coming back.

Goals:

Setting up goals is very important to measure the success of your website and ROI of the time and money you spend online.

The goals section will show you the conversion rate by source, keyword, and date.

Conversion rate is the percentage of visitors who complete a certain action on your website, whether it is sign-up, filling a form, placing an order, or even visiting a specific page.