Posts Tagged conversion rate

6 Great Advantages of RIA

Posted by Cleartag in Web Development on September 4, 2009

RIA is a term coined by Adobe (Macromedia) in 2002.  It stands for rich internet applications. RIAs combine the reach of the internet with compelling rich user interface.  The combination of which provides an enhanced level of satisfaction and success in users’ web-based interactions.

1. Better Responsiveness and Information Flow: there is no need to reload the page to move to next step.

2.Enhance Interactivity: RIAs offer better interactivity with features like drag and drop and other functionality available in desktop applications. This enforces the Web 2.0 philosophy of using the Web as a platform and SaaS.

3.Improve the User Experience: Instead of browsing from page to page in typical websites, with RIAs the process can be on a single screen.  This will reduce the number of required clicks and waiting time for the user.

4.Provide Users with more control: RIAs allow clients to more easily :

  • Visualize product
  • Customize offerings or personalize services.

This creates a greater sense of involvement and more control over their interaction and overall experience.

5.Increase Conversion Rate: by using one screen checkout & rich E-Commerce applications.

6.Faster Search & Filtering

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Google Analytics Overview: Part 2

Posted by Cleartag in Online Marketing on August 19, 2009

Traffic Sources:

The traffic sources are divided into 4 categories:

Traffic Sources overview

Direct Traffic: users who typed your website URL in their browser

Referring Sites: which links on which sites are driving visitors to your website

Search Engines: will show you the top search engines and keywords that send traffic to your website.

Other: refers to online advertising campaigns.

Each of these reports will show you details on number of visits, pageviews, time on site, and conversion rate if you have setup goals.

This will help you understand which of your online marketing and advertising campaigns is delivering the best results.

Top Content

This section will show you the most visited pages on your website plus details on entrance and exit paths and navigation summaries.

These statistics will help you discover:

  • What is important for your visitors
  • The hot navigation spots on your website.

So, if a topic is very popular on your website, you might considering adding more related content to keep your visitors coming back.

Goals:

Website Goals and Conversion Rate

Setting up goals is very important to measure the success of your website and ROI of the time and money you spend online.

The goals section will show you the conversion rate by source, keyword, and date.

Conversion rate is the percentage of visitors who complete a certain action on your website, whether it is sign-up, filling a form, placing an order, or even visiting a specific page.

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