The traffic sources are divided into 4 categories:

Direct Traffic: users who typed your website URL in their browser

Referring Sites: which links on which sites are driving visitors to your website

Search Engines: will show you the top search engines and keywords that send traffic to your website.

Other: refers to online advertising campaigns.

Each of these reports will show you details on number of visits, pageviews, time on site, and conversion rate if you have setup goals.

This will help you understand which of your online marketing and advertising campaigns is delivering the best results.

Top Content

This section will show you the most visited pages on your website plus details on entrance and exit paths and navigation summaries.

These statistics will help you discover:

• What is important for your visitors
• The hot navigation spots on your website.

So, if a topic is very popular on your website, you might considering adding more related content to keep your visitors coming back.

Goals:

Setting up goals is very important to measure the success of your website and ROI of the time and money you spend online.

The goals section will show you the conversion rate by source, keyword, and date.

Conversion rate is the percentage of visitors who complete a certain action on your website, whether it is sign-up, filling a form, placing an order, or even visiting a specific page.

Linkedin should be an essential part of your online marketing and branding strategy, here are some ways to leverage the network’s features:

Profile:

• first step is to join and complete your profile.
• Use your headline wisely
• Upload your photo
• Add your keywords to your specialties.
• Add links to your website, blog and twitter. Please use relevant keywords or your company name instead of “My Company” as anchor text.
• Ask your staff to join and complete their profile.
• Ask your clients to post  recommendations if they are satisfied with your work and get their permission to use these recommendations/testimonials in other media.

Groups:

• Join active groups in your region and industry.
• Join the conversations, start and reply to topics and try to add value.
• Create your own group(s) for your niche.
• Send Weekly or Bi-Monthly newsletter to your group

Contacts:

• Connect with people with similar interests, from same region and in your industry.
• Invite your email contacts, friends, business associates to join and connect with them.

Answers:

• Try to answer questions related to your niche at least once per month.
• Don’t be afraid to ask! but don’t spam or abuse that.

Applications:

This screenshot shows the featured applications, with their description.

The WordPress application will import your wordpress blog, and the slideshare will import your presentations. You can click on Applications on the left sidebar in your Linkedin to see them all.

Companies:

Another relatively new feature from Linkedin is the Companies profile, which is still in Beta.

• Add your company with complete profile.
• Search for service providers in specific industry or location.

What are your thoughts about linkedin?

To get started, click on the image below to register.

It is good to use your real name, or one of your keywords as a user name. After you register, you can:

• Invite your friends by entering your email and password
• import your bookmarks from your browser
• and add buttons to your browser to make it easier to submit your bookmarks.

Why you should register:

• It is web based, so you can check and manage your bookmarks from anywhere.
• Submit and share your website (s) and blogs as it can help build links and drive traffic to your website.
• Social: you can discover interesting sites bookmarked by others, and network/connect with people who share same interests.

Do you like this post? Submit to Declicious.

What about you? why do you go online?