Posts Tagged SEO
4 Essential Considerations of a Website Re-Design
Posted by Cleartag in Web Design on September 2, 2009
- Redesign for the right reasons! Redesign your website to give your visitors a richer experience, to obtain more leads and sales, and to rank higher in search engines. Don’t redesign your website just to get a fresh look, or because you are bored.
- Check the indexed pages of your current website in search engines, their current ranking, and their link popularity. Redesigning a website might affect search engine ranking. However, if done properly, it will keep the damage to the minimum and make it easier to achieve top ranking again.
- Use 301 to redirect old pages to new ones and implement custom 404 pages.
- Design/develop for scalability and consider future growth of the website.
Bing,Yahoo! Search Deal
Microsoft and Yahoo announced a search partnership deal that may alter the search landscape. The companies hope the agreement will be effective in early 2010 after the regulatory approvals. Here is some details about the agreement.
- The term of the agreement is 10 years;
- Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing Web search platforms
- Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology;
- Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process;
- Each company will maintain its own separate display advertising business and sales force;
- Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology;
- Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites;
- Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88 percent of search revenue generated on Yahoo!’s O&O sites during the first five years of the agreement; and
- Yahoo! will continue to syndicate its existing search affiliate partnerships.
- Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country;
- At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million; and
- The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.
The agreement does not cover each company’s Web properties and products, email, instant messaging, display advertising, or any other aspect of the companies’ businesses. In those areas, the companies will continue to compete vigorously.
They created a website for the deal, you can check it on : http://www.choicevalueinnovation.com. Yahoo! CEO, Carol Bartz and Microsoft CEO, Steve Ballmer will have a Conference Call at 5:30 a.m. PDT, Wednesday, July 29.
How do you think that the increasing market share of the real time search such as twitter search, and this partnership between the 2nd and 3rd top search engines might influence Google position as the leading search engine?
How Search Engines work:
Posted by Cleartag in Online Marketing, SEO on April 15, 2009
Search engines have a 4 steps process for their operation:
1. Crawling the Web: search engines run automatic programs, called “bots”,” spiders or crawlers. They follow the hyperlinks from one page to another.
2. Indexing Documents: once the document has been crawled, it might get indexed and stored in the search engines database. There are different factors that influence if a document will be indexed and how fast.
3. Processing Queries: When the users request information, the search engines retrieves its index all the documents that match the query. A match is determined if the terms or phrase is found on the page in the manner specified by the user.
4. Ranking Results: once search engines determines the documents, the engine’s algorithm runs calculations to determine which document is more relevant and should rank on top the search results.
White hat SEO vs. Black hat SEO
Posted by Cleartag in Online Marketing, SEO on April 9, 2009
Like any profession or service, SEO has certain ethics or rules that must be adhered to. Experts divide the SEO practice between White hat SEO and Black hat SEO. White hat SEO professionals understand search engine algorithms, and comply with their guidelines to make your websites search engine friendly. Black hat SEO professional understand the search engine algorithms, yet try to manipulate the search engine results with unauthorized techniques.
Although black hat SEO might get you immediate short term results, it is an extremely risky practice which may result in your website getting banned from search engines altogether. White hat SEO practitioners wouldn’t have a problem discussing their techniques with search engine representatives. They are the ones who will help you get top ranking results in an ethical way.
Search engines update their algorithms constantly in order to provide their users with the best, most targeted results. And don’t be fooled, their quality assurance team will hunt down websites with black hat SEO sooner or later.
Why you should care about SEO?
Posted by Cleartag in Online Marketing, SEO on April 8, 2009
Traffic is the lifeblood of websites and it is one of the two components required for an online business to success. A good SEO strategy will help you get targeted traffic to your website. One of the most important factors for success is the hungry crowd. SEO will put you in front of the hungry crowd, the users who are looking for your products and services.
Ranking highly on search engines results page will enable you to get more clients – every time and with every search. It is like having a billboard on a high traffic road, or a spot on TV during primetime. And even better.. there aren’t any boundaries, geographical or otherwise!
Having a search engine friendly website and ranking on top of search engines, is not a luxury or complimentary service anymore; it should be integrated, along with the other components of online marketing, with your business plan and marketing strategy.