- Redesign for the right reasons! Redesign your website to give your visitors a richer experience, to obtain more leads and sales, and to rank higher in search engines. Don’t redesign your website just to get a fresh look, or because you are bored.
- Check the indexed pages of your current website in search engines, their current ranking, and their link popularity. Redesigning a website might affect search engine ranking. However, if done properly, it will keep the damage to the minimum and make it easier to achieve top ranking again.
- Use 301 to redirect old pages to new ones and implement custom 404 pages.
- Design/develop for scalability and consider future growth of the website.