Company
Overview
Bank
Audi is a universal bank dedicated to
building a lasting relationship with
its clients and developing an understanding
of the changing financial needs at different
stages of their life. The Bank’s
substantial market share reinforced
its savoir-faire in serving its clientele
vis-à-vis an exquisite and expansive
spectrum of both conventional and tailor
made commercial banking services and
products.
Cleartag
Scope
The
Bank undertook a huge restructuring
program that required an expansion of
the Credit Card Unit. Cleartag’s
task was to develop the branding of
the Unit and develop all 15 new credit
cards with their respective brandings
and communication materials. New products
required attractive and coherent brands
and communication material. Product
development is work Cleartag explores
in all phases: we aimed at developing
brands that were compatible with the
bank’s long-standing image and
introduced a new feeling to the image
of the Bank’s services.
Result
Cleartag’s
work has helped take banking to a new
level within the lines of trust clients
they had previously bolstered with Bank
Audi. As their testimonial imparts,
our work with Audi has resulted in outstanding
success.
