Company
Overview
Fransabank is the oldest bank in Lebanon.
It has pursued and achieved a strategy
to become a full-service financial institution:
"a universal bank". This strategy
has unfolded exactly as was intended.
Fransabank can now capitalize on its
marketing strategy to further advance
its leading position among banks operating
in Lebanon.
Cleartag Scope
Achieving
effective branding goal not only creates
the products, but also identifies lifestyles
for clientele. Cleartag concentrated
on projecting the bank’s belief
in honesty, quality and satisfaction
for a rewarding benefit. We worked with
Fransabank to create a brand that would
appeal to a wide array of clients. Our
credit card products, for example, were
highly distinctive and tailored to the
lifestyles of Fransabank’s target
clients. By developing a Corporate Brand
Book for Fransabank, Cleartag effectively
paved the way for consistency in all
future communication material for the
entire bank.
Result Fransabank’s
Credit Card Department is one of the
most highly rated in the country, and
after working with them for 4 years,
Cleartag hopes it has been part of this
success story.
