Company
Overview Future
Television is a Lebanese owned and operated
company. First launched in 1993, Future
TV immediately took off with a sweeping
reputation for extensive family programming,
an Oriental-Western blend and a diversity
of public awareness messages; all in
all, an optimistic view of the future.
Cleartag Scope
Cleartag was asked to create a website
that not only reflected but enhanced
Future Television’s expanding
corporate image in the digital medium
of the Internet.
At Cleartag, we believe in the consistency
of branding. Our team developed an award-winning
website using a content management system
(CMS) to allow for a concept of the
workflow for the client’s target
users. Future TV’s online corporate
image consisted of colors, typefaces,
graphics, and a layout that matched
their innovativeness and professional
integrity.
Cleartag provided the company with the
tools needed to convey and manage its
unique entity and vision online. The
site serves as a virtual mirror of Future
Television’s identity, and communicates
its pride in its Lebanese heritage and
belief in quality production. Cleartag’s
choice of imagery, language, and advertising
was consistent with these beliefs and
approved of by the company.
Result
Cleartag earned the Golden Award for
Best Media and Best Techincal Website
at the Lebanon Web Awards 2004 for its
creation of www.future.com.lb.
With an increasing number of daily hits,
the website continues to be a reliable
reference for Future Television viewers
and fans worldwide on the one hand,
and a connection linking Lebanese abroad
to their mother country on the
other.
