Company
Overview
Present in all the countries of the
world, today L’Oréal is
the most international of all cosmetics
groups.
Cleartag
Scope
Multinational companies enjoy the unparalleled
success of global brands. Yet such success
may not be categorically transcultural.
Cleartag
pays special attention to cultural factors
in its brand adaptation for L’Oréal.
Our team customized reputable global
brands to the Lebanese market. Our primary
concern was maintaining brand success
and the overall image of the company
while altering it to fit the expectations
of local clientele.
Result
The effectiveness of our brand adaptations
for L’Oréal was a result
of our knowledge of local clientele
and markets. Cleartag’s competence
in communicating global brands to local
markets has added to L’Oréal’s
success in this part of the world.
