SPOT AND SNAP with Yakshof

Umm Al Qura University

Touch

Touch is one of the two leading telecom companies in Lebanon. In 2004, Zain, the forerunner of mobile telecommunication in the MENA region, proposed an agreement with the Lebanese government to manage, what became in 2012, Touch. The new brand and image required the introduction of a strong, active and friendly presence on social media. With Cleartag, Touch’s new digital identity is a looker with a very specific tone of voice. The different social platforms gratify a quick and swift customer support and care, because Touch is available, accessible and deeply dedicated to fans and followers. To